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A Technique for Producing Ideas by James Young

A Technique for Producing Ideas James Young ebook
ISBN: 0071410945, 9780071410946
Format: pdf
Page: 64
Publisher: McGraw-Hill

It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter. 99% of Web surfers only consume content. Well, according to James Webb Young in his book 'A Technique for Producing Ideas', first published in the 1940s: “An idea is nothing more nor less than a new combination of old elements.”. I guess you'll have read “A Technique for Producing Ideas” by James Webb Young. He is a predecessor of Draper Daniels, the real person on whom Don Draper is based. The biggest challenge to content marketers has to be generating new ideas which haven't already been covered exhaustively by others. I thought, “can I really learn something useful from a book only 47 pages. A Technique for Producing Ideas (Advertising Age Classics Library) A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. Young is known by many as the father of modern advertising (don't hate him). How can a book first published in the 1940s still be relevant to today's creative professionals? A Technique for Producing Ideas. A Technique for Producing Ideas is the title of a small book written by Ad Man James Webb Young in 1940. An tiny, yet interesting book, originally written in 1960 and directed at advertising students. I am not going to lie, I was drawn to this book purely because of its size!